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Conventional wisdom suggests that the best way to persuade Americans to support changes in health care policy is to appeal to their self-interest — particularly to concerns about their economic and health security. An alternative strategy, framing problems in the health care system to emphasize inequalities, could also, however, mobilize public support for policy change by activating underlying attitudes about the unfairness or injustice of these inequalities.Fairness, Equality, and Public Opinion about Health Care — The Monkey Cage
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